Apply proven frameworks to accelerate growth between all functions in your revenue organization.
The open standards outlined here can be applied to any recurring revenue business in order to drive sustainable growth, using scientific frameworks and data-derived models.
Think of these frameworks as the formulas that help your Revenue teams move away from working as siloed functions of Marketing, Sales, and Customer Success, and instead become one Revenue team --- all using the same operating model, the same frameworks, the same language.
Click on each of the models below to see how it explains sustainable growth, and to learn how to apply it to your business.
The growth patterns of modern-day recurring revenue business models are unique from traditional business models; the typical 'sales funnel' framework that is often referred to with Sales and Marketing in and of itself does not apply to the unique needs of recurring revenue businesses.
Recurring revenue typically doesn’t occur until weeks or months after the deal has been won.
To achieve recurring revenue, service providers must deliver recurring impact to their customers.
Achieving recurring impact requires the alignment of all functional areas that work with the customer.
Traditional operating models tend to focus on the business’ internal processes, rather than focused on driving impact for the customers of the business.
This must include the integration of existing methodologies, leverage proven processes, and apply the latest campaigns.
Individuals can access the standards without any financial commitment; resources and certified experts are available to work with companies and investors.
If you are a professional, student, or other individual and would like to use these standards, all content on this site is available to you under the CC BY-NC 4.0 license, with no financial commitment.
If you would like to contribute to or report on ROM open standards and how they are applied, please submit an inquiry to become an academic/research partner.
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