Use this model to develop an understanding of what stage a business is in, and at what point it should move to the next stage to accelerate growth and scale.
As growing companies move along the journey from starting up to scaling their growth, they go through a few key stages:
Fundamental changes occur at all levels and facets of the company as it moves through these three growth stages. In particular, many founders make the mistake of thinking that the team and skillsets used in pre-revenue stages will be the same team and skillsets needed when the company reaches the point of scaling.
This does not imply that a different team is needed at each phase. Team members can evolve and grow with the company, but founders must think about how to plan and recruit for current and future phases in order to supplement that evolution from the existing team.
Generalized at a high level to illustrate this, the following skills and traits will be crucial and typical in each phase:
The most common problem for Series B companies: 'Scaling failure' happens when not enough consistency in performance has been reached.
See where errors in scaling can come into play as companies move through the three key stages of Product-Market Fit, Go-to-Market Fit, and Scale Up.
Download the template of the model so that you can customize and apply it to your own organization.
NOTE: The template is in Google Slides format; click "USE TEMPLATE" to make a copy for yourself.