How to Architect Your Revenue using the Recurring Revenue Operating Model
A course led by Aaron Hill (Revenue Architect, Winning by Design)
6 sessions
In a modern recurring revenue business, it is impossible to scale without treating growth as a science. This course teaches how to architect your revenue in order to achieve sustainable growth. In each session, the instructor will explain the fundamental principles of recurring revenue, the specific frameworks you can use across all revenue functions (Sales, Marketing, CS, Account Management), and how to apply them to your business.
Session dates for this course
Session details
This session explains the first principles of recurring revenue in B2B, how to think about optimizing your customer journey around impact, and the principles of customer-led growth.
This session covers the elements of the Recurring Revenue Operating Model, as well as how to apply the Bowtie framework across all revenue functions.
You will learn how to think about the different types of GTMs across Marketing, Sales, and CS, and how to select the right model for your business based on a few key factors.
In this session, you will learn about the customer-centric methodology called SPICED, which helps your team focus on the Impact that customers are looking to achieve.
In session 5, we wrap it up by identifying the key Moments That Matter across the customer journey, and we show how you can start to apply the Recurring Revenue Operating Model to your business in order to optimize those key moments.
A course led by Aaron Hill (Revenue Architect, Winning by Design)
6 sessions
In a modern recurring revenue business, it is impossible to scale without treating growth as a science. This course teaches how to architect your revenue in order to achieve sustainable growth. In each session, the instructor will explain the fundamental principles of recurring revenue, the specific frameworks you can use across all revenue functions (Sales, Marketing, CS, Account Management), and how to apply them to your business.
Session dates for this course
Session details
This session explains the first principles of recurring revenue in B2B, how to think about optimizing your customer journey around impact, and the principles of customer-led growth.
This session covers the elements of the Recurring Revenue Operating Model, as well as how to apply the Bowtie framework across all revenue functions.
You will learn how to think about the different types of GTMs across Marketing, Sales, and CS, and how to select the right model for your business based on a few key factors.
In this session, you will learn about the customer-centric methodology called SPICED, which helps your team focus on the Impact that customers are looking to achieve.
In session 5, we wrap it up by identifying the key Moments That Matter across the customer journey, and we show how you can start to apply the Recurring Revenue Operating Model to your business in order to optimize those key moments.
